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"operate in all cases where it can be profitable to set up a problem according to a new formula"
"the creation of new ideas does not necessarily cause an increase in industrial costs, more often, in fact, can reduce them. It allows for greater production efficiency, the use of waste materials , a simplification of the projects that make their implementation easier and less prone to problems assembly, reduced costs without compromising performance. "
This is because the lateral thinking is constantly looking for new solutions. And that's good that not only do the professional investigators but everyone in the company. Also because the De Bono recognizes that everyone is able to acquire a mindset that is acquired as a side when you learn to play golf, skiing, and a foreign language so on. It 's a mindset that leads to the exercise. The new solution is there often hand: just put in new elements of the correlation problem. And when the most simple, effective and essential to us will be achieved by exclaiming: "How could I not have thought of that before? It was so easy."
All this is reminiscent of some improvisational theater games and exercises, especially when they produce new stories including items, characters and situations the most diverse and heterogeneous between them. The process is very similar to when a problem is part of some elements taken from other contexts. One trick, this, that often writers of movies and TV series occur frequently. This new feature gives a new and unexpected light on what was considered before. Without that element often grope in the dark because we focus on what to fatigue or habituation does not give us fruit. But when we connect what seems so far away and diverse to our problem we often find a solution very bright. The reason for this lies in the fact that among the things, situations, people seem to be a thin plot and hidden but is revealed closer to the author.
Who is making or witnessing performances of ' improvisational theater can better understand this. Because of the heterogeneity of ideas and stories come to those scenes that bring essential and effective ideas that De Bono recommends. We are therefore beyond the limits of art that is just bizarre or grotesque, which perhaps could have produced so much surrealism. It 'clear that this is possible insofar as it agrees to play with others in situations that are created and if they listen to all the potential to be conducted with patience and desire to discover, explore. Besides lateral thinking in this game is the best way to facilitate the implementation of the event: "Means playing just to play an experiment on the case." Too bad they do not play that many who are ashamed even to play. It 's really a shame to see that often girls and boys aged 15-16 have difficulty playing, except for the play station. Unfortunately a number of conditions in this age captures all the spontaneity that they had previously. Fortunately, however, "you can turn people with no imagination in imaginative people in a single moment," writes Keith Jonhnstone in Impro (Dino Audino Editore), as well demonstrated the transformation of men business in the perfect game for hippies. So with the improvisational theater you can go beyond the division between creators and performers manicheistica that De Bono is in the tenth and last chapter of his book on lateral thinking. They can all be creators, this I can say with certainty. It 's impossible to prevent that saw the amazing neural network of our brain. Each of us has infinite capacity associative as shown by the radial thought , whose mind mapping is one of the most extraordinary applications. For Tony Buzan, the father of the maps mind, our brain is a machine that branch associations. Anyway, it is enough to realize a good brain storming to notice. If you understand this then faced with a problem are able to devise a set of alternatives to solve it, after having framed. If the alternatives are there then we are not faced with a problem. This may be a condition (on global warming, the traffic in Rome, illness etc..), For example, or something else, but not a problem. Or it may be a false issue and shed light on it with lateral thinking helps to unmask him. The key, however, is that at least some, and there is a problem is identified, because this gives the right to push a lot of stagnant situations. If, for example, had the strongest and most beautiful football in the world one day it will certainly sound in the face of defeat, however salutary, because it tends to lull and not to consider the problems of his game. However, if these are identified, defined and addressed gradually with the best options our team will always be the best. This provided that there would rely on the omnipotence of the logic that often leads to wrong solutions for ill-posed problems. Lateral thinking by its nature given to alternatives such escapes drawbacks. The other method is not vertical in fact if not logic. While lateral thinking is what leads us to new interpretations of reality and to new ideas.
The vertical consequentiality own thinking, however, is the biggest obstacle in designing new solutions. It 'is well known that the most revolutionary discoveries have come from non-clean processes such as the discovery of penicillin, for example, or that of silver iodide for photography by Daguerre. The thought of presents vertical disadvantages due to the fact that once you arrive a result no longer feels the need to achieve a better and more direct. The second drawback is that the thought vertical runs at full speed toward the direction most obvious when maybe you'd better take a ride around with lateral thinking. The third disadvantage of vertical thinking is in his rather strict definitions on which the sides are ready to rest for only what is needed to continue the journey. This does not mean you must abandon and despise logic.
"The difference between the lateral and vertical approach is that, in the second case, the logic driving the thought, while in the first, the serves "
De Bono writes. The trouble is that this is a hard driving, dictatorial, uniformity. Much better to put aside the logic and use it when it's his turn, ie when no alternative but we need a rigorous reasoning. It happens often, we are faced with allegations of forced settings problem. This is due to the rigidity of the classifications. How to escape them? We answer the question with a short story quoted by De Bono:
"It is said that during the war, a bomber pilot during a flight back to base at one point began to have difficulty in checking the ' unit. It was found a leak in the plumbing, but there was no water supply for that divide. Well, if the crew was saved because in the end, someone had the idea of \u200b\u200burine entering the plant.
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