Am I Pregnant Really Wet Cervical Mucus

Sell

Ignacy Machlanski: Problem
, 1934

We currently have a post by Seth Godin published yesterday, August 25, 2010, in his blog. On the world of marketing, which Godin is one of the most successful experts in the world. His post simply highlights one of the main suggestions that some time we are trying to pass off: instead of peaking to sell this wonderful and fantastic that we have for sale, sell a problem that is not only a resource but it takes on same level of our potential buyers. He says the father of permission marketing , Seth Godin.




No company buy a solution to a problem that did not.


Yet many operators in the business to business to go suffered features and benefits, without taking the time to see if the person at the other end of the conversation / call / letter believes that they have a problem.


My friend Marcia (we informed each other on various projects) has a very cool idea for large professional firms. As an architect, became aware that companies were wasting their time and money and efficiency in the way they use their space. The Roomtag is his answer.


The challenge is this: If your big law firm or accounting firm does not think they have a problem mapping the area of \u200b\u200bdistribution of materials and tracking service, you will not be looking for a solution . You wake up in the morning dreaming of how to fix it, or go to bed wondering what is costing you ignore it.


And so the challenge of marketing is to sell the issue.


(an interesting paradox: a lot of people are not willing to embrace the idea of \u200b\u200bhaving a problem unless you also believe that there is a solution ... then sell a part of the problem is to suggest that there is a solution others are using, or is right around the corner).


Imagine, for example, to obtain the data and publish a list of the top 50 companies, ranked according to efficiency of use of space. Suddenly, the bottom half of the list of companies realize that yes, indeed, have something they need to work. If you had known that your company was paying twice as member for the competition, you would have realized that there is a problem.


When a prospect arrives at your desk and says, "we have a problem," then you're both on the same side of the desk when it comes time to solve it. Conversely, if someone is in front of your desk, because you are persistent and charming, the only problem he has is, "How do I get out of here."




Read ' article translated from English.


ps: we apologize for the link to the site on roomtag that at the time of writing does not work but we believe that the website is under maintenance. Please try again later.